In my last post, I covered a bit about the role of marketing, highlighting the balance between art (creative output) and science (data insights). In this post, I want to delve a little deeper into the kinds of data that can make us smarter about our current audience and opportunities to grow share among users [...]
Archive for the ‘Mozilla’ Category
Market Insights, part 1
Posted in Mozilla, tagged Data, Market Share, Marketing on November 18, 2008 | 4 Comments »
The Marketing Conversation
Posted in Mozilla, tagged CSat, Marketing, Mozilla on October 28, 2008 | No Comments »
This post will be the first in a series about what I’ve been up to since joining Mozilla just after Download Day. Lots has happened since then– and my intent is to get better about more frequent posts. Now that I’ve worked through a quarter’s worth of projects, I’ve gotten to know the team, their [...]
What’s Old is New Again
Posted in Mozilla, tagged Firefox, Intro, Marketing, Mozilla, Netscape, Tellme, Yahoo on July 21, 2008 | 1 Comment »
I’m Dave Bottoms (aka “db”), one of the newest — yet oldest — fans and supporters of Mozilla. I officially joined the MoCo marketing team in mid-June, the day after the Firefox 3 launch and all the buzz around Download Day. What an amazing time to start! And while i’ve been super-busy meeting new people, [...]
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