Without question, one of the most important–and rewarding–things we do in marketing is work with the awe-inspiring and passionate Mozilla community. Specifically, we help plan, manage, coordinate and sponsor events all over the globe. As the number of events has grown, we’re looking to grow our community marketing team with the addition of a superstar [...]
Archive for the ‘Mozilla’ Category
Firefox 3.1 beta 3 – now available from a new and improved, even more friendly download page
Posted in Mktg, Mozilla on March 12, 2009 | 3 Comments »
The availability of Firefox 3.1 beta 3 was just announced earlier today –if you’re reading this, I’m sure that’s not news to you. But one thing you may notice when you go grab the beta-3 build is a freshly revamped beta download page. Why refresh the “all-beta” page? A couple of reasons:
Active users — in [...]
Update on Community Visualization Project
Posted in Mktg, Mozilla on February 17, 2009 | 1 Comment »
Since I posted an open call for visual designers and data engineers to help build some eye candy on top of Les Orchard’s LizardFeeder, there has been a flurry of interest and activity via the bug, and a few notably interesting posts. For example:
Andy quickly hacked up a greasemonkey script for LizardFeeder;
Ecaterina posted a couple [...]
Community Visualization: the Backstory
Posted in Mktg, Mozilla, tagged Community, LizardFeeder, Visualization on January 26, 2009 | 2 Comments »
Inspired in part by the “Light of Firefox,” a visualization of Firefox 3 downloads created by Dr. Yasuaki Kakehi and his team from Keio University, a small community project was born a few months ago.
The initial seed of this idea was to create a way to show appreciation to our many contributors to Firefox and [...]
Understanding the other 80%
Posted in Firefox, Mktg, Mozilla, tagged Market Share, Marketing, Mozilla, survey on December 30, 2008 | 3 Comments »
User insights are an essential part of creating successful marketing programs that hit the mark. As a result of a recently concluded research project, I believe we are well positioned heading into 2009 with a better understanding of who our users are – and aren’t– and what we can do to continue to grow the [...]
Market Insights, part 1
Posted in Mozilla, tagged Data, Market Share, Marketing on November 18, 2008 | 6 Comments »
In my last post, I covered a bit about the role of marketing, highlighting the balance between art (creative output) and science (data insights). In this post, I want to delve a little deeper into the kinds of data that can make us smarter about our current audience and opportunities to grow share among users [...]
The Marketing Conversation
Posted in Mozilla, tagged CSat, Marketing, Mozilla on October 28, 2008 | Comments Off
This post will be the first in a series about what I’ve been up to since joining Mozilla just after Download Day. Lots has happened since then– and my intent is to get better about more frequent posts. Now that I’ve worked through a quarter’s worth of projects, I’ve gotten to know the team, their [...]
What’s Old is New Again
Posted in Mozilla, tagged Firefox, Intro, Marketing, Mozilla, Netscape, Tellme, Yahoo on July 21, 2008 | 1 Comment »
I’m Dave Bottoms (aka “db”), one of the newest — yet oldest — fans and supporters of Mozilla. I officially joined the MoCo marketing team in mid-June, the day after the Firefox 3 launch and all the buzz around Download Day. What an amazing time to start! And while i’ve been super-busy meeting new people, [...]
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